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Joey Frijoles's avatar

All that said...I don't disagree that this company can keep growing. And there's some leverage in the fact that they've finally achieved enough scale to cover their corporate overhead and let more of their operating margin flow all the way to the bottom line. Many companies aren't profitable OR growing, so CTLP is doing better than many!

My major point of skepticism is just that there's a big difference between their core business (acting as value-added resellers for commodity credit-card readers and for commodity payment processing), and their aspirational business (being an innovative tech company in the unattended retail space).

You clearly understand the difference, which is why you acknowledge that their opportunity in arcades is to target the ones who are still cash-only.

But some bulls blur the lines and tell themselves CTLP's core business somehow entitles them to automatically benefit as cashiers are replaced by kiosks. Not realizing that when a retailer or restaurant looks to do that, CTLP tends not to be in the consideration set, or even on the radar screen.

Anyway, sorry for excessive commentary! I'd love any thoughts you have about any of this!

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Joey Frijoles's avatar

One big driver in your model is a huge increase in average subscription fee per device--from $62 last year to $92 in 2028. That seems very optimistic.

There's one tailwind, which is that they will get higher equipment rental fees (which they include in subscription fees) from their newer expensive hardware offerings.

But there are several headwinds too. First, the installed base of connections is only growing 5%/year in your model. So new sales have a limited impact on the overall average subcription fees per device in the large installed base.

That large installed base has limited ability to absorb price increases. Most of CTLPs 30,000 customers are small, cash-strapped, mom and pop vending machine operators. There are limits to what they need, to what they are willing to pay, and to what they are even ABLE to pay.

And then there are a few other headwinds buried in the details of subscription revenues.

There are really three big subscription revenue categories: a monthly fee that everyone pays to be connected to the transaction processing network, a monthly fee for inventory/route management software that some customers pay, and montly equipment rental fees that some customers pay.

It would tell us a lot if they broke this out. I don't think they are hiding that granularity from competitors, I think they're hiding it from investors.

As one example, they got a big boost from cross-selling the CTLP inventory/route software in to the old USAT customer base, but the two companies merged in 2017 and most of that boost is behind them. The customers in the installed base who want the software already have it. And the new customers with fewer devices per customer are less likely to need it. I don't think management necessarily wants investors to see clearly that the sales of the software (the least commoditized, most proprietary, and highest margin part of the business) have plateaued.

As another example, a lot of subscription revenue comes from equipment rental fees paid for bolt-on credit card readers used to retrofit old machines. New vending machines come with credit-card processing hardware built in (and it's not from CTLP). So that hardware rental fee is a little more rare when customers have more recently manufactured vending machines. And it disappears when CTLP customers upgrade old vending machines with new ones. Both of these dynamics actually DECREASE average subscription revenue per connection.

Given all of the above, doesn't a ~50% increase in average subscription revenue per connection seem overly optimistic?

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